Resources on Social Media in China

Understand Social Media in China with KAWO’s original reports and in-depth articles

Guides

The Ultimate Introduction to Social Media in China

The Ultimate China Marketing Social Media Cheatsheet

The Ultimate China Marketing
Social Media Cheatsheet

The Ultimate Guide to WeChat Articles

Latest Blog Post

  • How brands leverage the Special Forces Tourism trend on social media to connect with Gen Z

    During Labor Day holiday, the number of Chinese people traveling inside the country reached a record high. Simultaneously, a new internet buzzword gained popularity: “Special Forces Tourism” (特种兵式旅游). Testing As a novel form of tourism, “Special Forces’ Tourism” is characterized by time constraints, multiple scenic spots, and affordability — mainly appealing to college students or…


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